Consumers there prefer higher quality teas, often relying on third-party certification for assurances the tea is organic and sustainably grown.
They are accustomed to paying much more per serving than Western tea drinkers. Strategy shift Duan said that her company is seeking opportunities in the domestic market rather than focusing on exports. According to China Customs data, the exports of all types of Chinese teas green, black, oolong, puer, scented tea have grown by one to nine percent on average in Inform your marketing, brand, strategy and market development, sales and supply functions.
The country maintained putatively high tariffs percent and import quotas designed to protect the local tea industry. China imported 1.
In India shipped 4. During the next decade, production of green tea in China is expected to more than double from 1.
At the time only 40 government-owned companies were permitted to ship overseas.
Files are delivered directly into your account within a few minutes of purchase. The growth has encouraged the Chinese to try ready-to-drink tea and tea concentrates for preparing iced tea, formats that are relatively new to China.
The largely black tea is sold in bulk and used for blends and bottled tea. Data from the Tea Board of India showed that India's tea exports reachedtons inthe highest level in 36 years.