Stp of parle g

Consumers of all income groups do buy the product.

parle g case study

A campaign that is not just new to the audiences but one that involves a completely new way of execution that is loved by children all over the world — Animation To make the brand much more interesting and exciting with children, it was decided to launch a premium version of Parle-G called Parle-G Magix in the year Great care is exercised in the selection and quality control of raw material and standards ensured at every stage of the manufacturing process.

Raw material costs account for 60 per cent of the total costs in this segment and packaging costs plastic films account for per cent of this.

Stp of parle g

The intent was to spread joy and cheer to children and adults alike, all over the country with its sweets and candies. The Objective of the case study is to find out the reasons for the preference of people in Glucose biscuit also to know why Parle-G is no. Windley, Philip J. A part from the factories in Mumbai and Bangalore Parle also has factories in Bahadurgarh in Haryana and Neemrana in Rajasthan, which are the largest biscuit and confectionery plants in the country. It was advertised mainly through press ads. Their strategies in terms of public relations and advertisements which resulted in its huge market share have also been touched upon. The incredible demand led Parle to introduce the brand in special branded packs and in larger festive tin packs. Parle company practices mass marketing for Parle- G which appeals to masses. In case of Parle-G, the purpose for buying the product varies from a person with a high post in a M.

Thus company is facing threat due to the new substitute products. For some it's the best accompaniment for tea, while for some it's a way of getting charged whenever they are low on energy.

Management functions of parle g

Parle-G has been strongly associated with offering the Value for Money, a marketplace perception that had remained unfaltering for more than 60 years. Concentrating on consumer tastes and preferences, the Parle brand has grown from strength to strength ever since its inception. It also has the largest distribution network. A two hundred strong dedicated field force services there wholesalers and retailers. Parle has nearly 1, wholesalers, catering to 4,25, retail outlets directly or indirectly. Unsettling partition: literature, gender, memory. The great tradition of taste and nutrition is consistent in every pack on the store shelves, even today. Regular customers would have noticed the number of biscuits in a pack come down from 16 to 15 even as each biscuit became lighter, but they seemed to understand the cost pressures on the firm. The great taste, high nutrition, and the international quality, makes Parle-G a winner. It is a product liked by everyone and does not cater only to a specific group or part of the whole market. This product is suitable to all Income groups. Parle-G or Parle Glucose biscuits are one of the most popular confectionary biscuits in India. Parle-G is available for Rs 50 a kg. Small increase in price by 50 paisa in past had seen high decline in sales. While to the consumers it's a beacon of faith and trust, competitors look upon Parle as an example of marketing brilliance.

Windley, Philip J. There were over 5 lakh responses and of that, over dreams were fulfilled. The brand is estimated to be worth over Rs 2, crore Rs 20 billionand contributes more than 50 per cent of the company's turnover Parle Products is an unlisted company and its executives are not comfortable disclosing exact numbers.

Stpd of parle g

Due to this the Parle biscuits are facing competition. They are as follows: - 1 Age: Parle-g is consumed maximum by the kids in the age group of years i. Parle G Case Study. Last fiscal, Parle had sales of Rs 3, crore Rs 35 billion. Jill Didur While to the consumers it's a beacon of faith and trust, competitors look upon Parle as an example of marketing brilliance. A more common 80 gram "snack pack" is sold for as low as 15 cents at Indian grocers, and 40 cents at major retailers. It was heading towards becoming an all-time great brand of biscuit.

My passion is the Susan G. Parle-G has been strongly associated with offering the Value for Money, a marketplace perception that had remained unfaltering for more than 60 years.

parle g introduction pdf

The factories at Bahadurgarh and Neemrana are the largest such manufacturing facilities in India.

Rated 9/10 based on 18 review
Download
Parle (Marketing Mix)