Icek Ajzen has led research and helped develop two prominent theoretical approaches within this field: the theory of reasoned action  and, its theoretical descendant, the theory of planned behavior.
The words themselves have come to elicit an emotional reaction because their use is frowned upon in our culture in most contexts.
We form attitudes about objects immediately upon experiencing them. Psychosocial Psychology In psychology, an attitude refers to a set of emotions, beliefs, and behaviors toward a particular object, person, thing, or event.
Fear is one of the most studied emotional appeals in communication and social influence research.
This attractive and appealing imagery causes you to develop a positive association with this particular beverage. Attitudes and Behavior We tend to assume that people behave according to their attitudes. For example, a parent might praise a teenager for helping out at an after-school program with little kids.
Mere repeated exposure of the individual to a stimulus is a sufficient condition for the enhancement of his attitude toward it.