It is essential for Policy Makers to work with IoT and Social Media solution providers to come up with proper guidelines and business ethics when dealing with consumer data in this new technology field.
IoT enables Social Media marketers to get access to previously unobtainable data regarding the ways consumers interact with their devices and products and get a better insight into their buying journey. Customers will no longer be served advertisements that does not align percent with their interests, behaviors, and past purchases.
With the power of IoT, marketers can not only provide solutions to a particular demographic and psychographic targets, but can also predict solution for the individual user of a product. We also use it to keep in touch with family, friends and old acquaintances. Though each character faces different challenges, they each struggle to reveal their true self.
People are taking sides as to whether or not they believe social media is beneficial or harmful to society. Ultimately, what is at stake here is social media will one day take over the world.
The article suggests that to be smart, a company could use "ambiguity" in presenting those in support of the product i.
The article actually presents four studies that focus on whether or not a company should "hide or reveal" the demographic characteristics of a brand's online supporters" Naylor. Social media can be instantly updatable, unlimited in commentary, you can gauge popularity instantly, mixed media possibilities and offers a freedom to participate Stokes, R.
Social media is one of the many varieties of advertising outlets a company can use. Apart from workplace we also have discussed the importance of social media in marketing, in the process of recruitment, advantages and disadvantages of social media.