Again with the car, it is the vehicle that you test drive, buy and then collect.
The more important benefits the product provides, the more that customers need the product. The second one of the three levels of product is the actual product.
This is not just about satisfying the customers and exceeding their expectations but also about surprising them. The core customer value you buy is freedom and on-the-go connectivity.
Answer Three Levels of a Product. We exchange money and in return we receive a product.
The smartphone you finally buy as well as the car are actual products. The actual product is what the average person would think of under the generic banner of product.